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Effective Date:  January 20, 2025

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This Privacy Policy discloses how New Priority Lending Corp. collects, uses, maintains, and protects information from users of the website (www.newprioritylending.com).

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By accessing or using our Services, you confirm that you have reviewed, understood and agreed to the terms of the privacy practices we describe in this Privacy Policy, as well as any related policies referenced herein. This policy may be updated periodically, and we encourage you to review it regularly.

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Information We Collect

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​Personal Identification Information

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We may collect personal identification information in various ways, including, but not limited to, when Users:

• Visit our website

• Register on our website

• Complete forms

• Apply online

• Request information

• Subscribe to newsletters

• Participate in surveys or promotions

• Through engagement with various features, services, activities, or resources available in on our Site.

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The personal information we collect may include, but is not limited to:

• Name

• Email address

• Phone number

• Mailing address

• Location and approximate value of your property

• Age/ and or date of birth

• Demographic information (e.g., race, ethnicity, gender)

• Financial details (e.g., income, property value, assets, etc)

• Home ownership status and employment status

• Social Security Number

• Other profile data, including interests and preferences

• Any other information you provide 

Submission of personal information is voluntary. However, choosing not to provide certain information may limit your ability to access specific Services.

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Non-Personal Identification Information

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We may automatically collect non-personal information about your interaction with our Services, such as, but not limited to:

• Browser type

• Operating system

• Device type

• Internet service provider

• Pages visited and links clicked

• IP address and general location data

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Use of Cookies

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Our website uses "cookies" to enhance User experience. Cookies are small data files stored on your device. They help us:

• Improve functionality

• Analyze site traffic

• Deliver personalized content and ads

You can adjust your browser settings to refuse cookies, but some features of our website may not function properly as a result.

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How We Use Your Information

We collect and use information for the following purposes:

• To Provide Services: Process transactions, respond to inquiries, and deliver requested information.

• To Improve User Experience: Analyze user behavior to enhance our website and Services.

• To Personalize Content: Tailor marketing and communications to your preferences.

• To Comply with Legal Requirements: Meet regulatory or legal obligations.

• For Security and Fraud Prevention: Protect against unauthorized access and malicious activities.

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How We Protect Your Information

We employ industry-standard security measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction. 

We prioritize the security of your information and take comprehensive measures to safeguard it both online and offline.

When you provide sensitive information through our website, it is encrypted and securely transmitted. To verify this, ensure the webpage address begins with "https." These features confirm a secure connection.

In addition to online encryption, we implement strict offline protections. Access to sensitive information is limited to employees who require it to perform specific roles, such as customer support or processing transactions. All data is stored on secure servers located in controlled environments, ensuring additional layers of protection.

While we strive to protect your data, no method of transmission or storage is 100% secure. Please contact us immediately if you suspect a security issue.Your trust is important to us, and we continuously evaluate and improve our security practices to maintain the safety of your personal information.

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Sharing Your Information

We do not sell personal information. However, we may share information with trusted third parties for specific purposes, including:

• Service Providers: Companies that assist in delivering our Services (e.g., IT support, marketing, payment processing).

• Regulatory Authorities: To comply with legal and regulatory requirements.

• Business Transfers: In connection with mergers, acquisitions, or other business transactions.

All third-party partners are obligated to keep your information confidential.

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Third-Party Links

Our website may include links to external websites. We are not responsible for the privacy practices or content of these third-party websites. Please review their respective policies before interacting with them.

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Children’s Privacy

Our Services are not directed at children under the age of 18, and we do not knowingly collect information from individuals under 18 years old.

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Your Choices

You have the right to:

• Opt-out of marketing communications by following the unsubscribe instructions in emails.

• Request access, correction, or deletion of your personal information.

• Limit certain types of data sharing by contacting us.

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Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised effective date. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

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Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

New Priority Lending Corp.
(571) 814 - 9999
info@newprioritylending.com